Produce Merchandising
"The difference between marketing and merchandising is evident. One is an extension of the other. When one markets an item it is being offered for sale; when one merchandises that product, it is spotlighted, promoted, and enhanced to eventuate the fruition of the initial goal of the marketing of that item."
Morris H. Kushner - Morris H. Kushner on Specialty Foods
Retailers are increasing their focus on the fastest growing segment in the grocery store – the produce section.
With heightened consumer awareness in regards to unprocessed food sources, the produce aisle offers numerous educational opportunities that have yet to be realized when it comes to pairing branding and product benefits. Produce merchandising enables growers and processors to extend their brand exposure and communicate additional value propositions beyond product packaging.
How your product is displayed in the produce section and distinguished from your competitors can impact sales and profitability. Whether your product is merchandised in an aisle display, an end cap, or in the wet rack, it’s visibility and impact can be maximized through effective produce merchandising solutions.
From design concept to implementation, fulfillment and distribution, Full Steam is the one-stop-shop for produce merchandising solutions. As experts in point of purchase displays for the produce section, we specialize in the sourcing of optimal fixtures, shelving systems, hardware or point-of-sale materials, in addition to designing graphics.
Contact us to discuss the possibilities for your product, download our merchandising brochure, or view our portfolio.