Point of Purchase Merchandising
Marketers have recognized the advantages of identifying the value-added produce section as a destination point within the grocery store to stimulate consumer interest, impact purchase behavior and increase sales lift.
We practically invented point of purchase merchandising in the produce aisle and as a brand communications firm, we are experts at creating retail displays that quickly and effectively convey your unique marketing message.
Point of purchase display strategies formulated to create a destination point within the produce section can start with an organized planogram, include compelling signage, or even evolve to a full refrigeration conversion.
Our close relationships with manufacturers of materials and fixtures for point-of-purchase displays enable us to explore innovative and unique solutions on your behalf; efficiently and in a timely manner.
Contact us to discuss your point of purchase marketing opportunities and display options, download our merchandising brochure, or view our point of purchase merchandising portfolio, featuring examples of:
- Section header cards
- Shelf talkers
- Refrigerated produce case displays
- Case cards
- Wine bottle neckers and bottle neck hangers
- Wobblers and channel strips
- Couponing systems