Gloria Jean's Coffees
Merchandising : In-Store Shipper Display
Seasonal promotions account for significant sales for this gourmet coffee franchiser. When Gloria Jean’s asked Full Steam to design a display unit that would adapt to widely varying retail square footage and multiple sizes of holiday gift packs, we created this stand-alone shipper/display utit. It allows each franchisee to custom order a mix of gift packs from very small to large and takes up only nine square feet of floor space. The center divider moves to allow each store to further customize the display to the particular gift packs they have on display at any time. The 3-dimensional floor unit attracts attention and consolidates the usual clutter of holiday selling. Gloria Jean’s tells us it works exceptionally well in achieving increased sales during the holidays.